Digital Transformation in Media and Communications
The media and communications industry is evolving faster than ever before. Streaming, social, cloud, and mobile have redefined how content is produced, managed, distributed, and consumed. Broadcasters, publishers, telecom companies, digital agencies, and creative studios all face relentless pressure to innovate, automate workflows, comply with complex regulations, and keep audiences engaged across every channel.
Amid this rapid change, digital transformation is a must. Leading organizations are turning to the Microsoft Dynamics 365 platform to connect teams, drive collaboration, and centralize operations. But while the core platform is powerful, the real differentiator comes from extending it with specialized apps. Today’s best D365 telecommunications and media applications help firms optimize customer service, automate campaigns, improve subscription management, and streamline production from newsroom to billing.
This guide spotlights the most impactful solutions in the marketplace for Dynamics 365 for telecommunications and media. Whether you’re a national broadcaster, a regional internet provider, or a digital content startup, the right apps can modernize your workflows and future-proof your business.
- How We Selected These D365 Telecommunications and Media Apps
- 1. Dynamics PHONE SYSTEM
- 2. CleverReach Connector: Newsletter Integration
- 3. Bright Pattern Omnichannel Contact Center for Dynamics and Teams
- 4. CEKonnect
- 5. SPIDER: School & Library Telecom Contracts Dashboard
- 6. Webex Contact Center CRM Connector for Microsoft Dynamics 365
- 7. MPZMail Email Marketing and Automation
- 8. AppXite Subscription Commerce and Billing
- 9. GoomTAX
- 10. ARBENTIA Media Production
- Conclusion: The Future Runs on D365 Solutions for Telecommunications and Media
How We Selected These D365 Telecommunications and Media Apps
Choosing the top apps from the ever-expanding Microsoft AppSource marketplace is about more than features. For this guide, we focused on the Dynamics 365 solution for media apps that:
- Provide seamless integration with Dynamics 365 and related Microsoft tools
- Address core industry needs in telecom, broadcasting, publishing, and digital media
- Are proven in real-world deployments, with strong user feedback and regular updates
- Scale easily for both small teams and large, global enterprises
- Enable automation, analytics, compliance, and omnichannel engagement
- Support cloud, hybrid, and remote collaboration scenarios
- Help unlock new revenue streams or drive operational efficiency
Below, you’ll find detailed insights into each app, including expanded descriptions, key features, pricing notes, and direct links to learn more.
1. Dynamics PHONE SYSTEM
Dynamics PHONE SYSTEM is designed specifically for media, telecom, and customer-centric organizations that require seamless call management and telephony integration within Dynamics 365. This advanced phone system brings together inbound/outbound calls, call recording, analytics, and click-to-dial – all within your CRM.
Media companies benefit from real-time call pop-ups, automatic logging, and caller identification that links every interaction to the correct project, account, or campaign. Built-in analytics allow managers to track performance, identify bottlenecks, and ensure regulatory compliance, such as call recording and retention policies. By connecting voice data with customer records, this solution helps teams provide fast, personalized service – a defining feature of today’s telecommunications technology.
Key Features:
- Embedded telephony in Dynamics 365 CRM
- Automatic call logging, recording, and pop-up notifications
- Click-to-dial from any CRM record
- Advanced analytics and reporting for compliance and performance
- Integration with queues and call routing for multi-team environments

Pricing: Pricing is based on the number of users, features, and deployment complexity. Contact Dynamic Telephony for a custom quote.
Link: Dynamics PHONE SYSTEM
2. CleverReach Connector: Newsletter Integration
For digital agencies, publishers, and content marketers, seamless email campaign management is vital. CleverReach Connector enables organizations to plan, send, and analyze email newsletters directly from Dynamics 365. User lists, campaign analytics, and subscriber engagement data are all synchronized automatically between platforms, helping marketing teams target audiences with precision.
CleverReach’s automation capabilities help schedule drip campaigns, segment contacts, and A/B test messaging for better engagement. Media and communications companies can manage compliance (GDPR, CAN-SPAM), monitor deliverability, and analyze open/click rates, all while staying inside their CRM. This is a perfect fit for those looking for D365 telecommunications and media tools that elevate marketing operations.
Key Features:
- Automated two-way sync of contacts and mailing lists
- Campaign planning, execution, and reporting from within Dynamics 365
- Detailed analytics on opens, clicks, and conversions
- Support for audience segmentation and A/B testing
- Compliance management for privacy and consent

Pricing: Free start. CleverReach Connector pricing depends on contact volume and automation requirements. Contact Datom for a tailored quote.
Link: CleverReach Connector
3. Bright Pattern Omnichannel Contact Center for Dynamics and Teams
Customer service is the heart of every successful media or telecom organization. Bright Pattern Omnichannel Contact Center transforms Dynamics 365 into a true customer engagement hub, connecting phone, chat, email, SMS, and even social media into a single dashboard.
Agents can handle interactions from any channel, see full customer histories, and route tickets based on skills, language, or priority. Managers benefit from real-time dashboards, performance analytics, and easy integration with Microsoft Teams for seamless escalation. This app is a cornerstone for any company seeking Dynamics 365 customer service app capabilities specifically tailored to media and communications.
Key Features:
- Omnichannel contact handling (voice, chat, email, SMS, social)
- Unified agent desktop with full customer context
- Advanced routing and workflow automation
- Real-time analytics and wallboards for managers
- Deep integration with Microsoft Teams

Pricing: Subscription pricing per agent/seat; options vary by volume and feature set. Contact Bright Pattern for a demo and quote.
Link: Bright Pattern Omnichannel Contact Center
4. CEKonnect
CEKonnect is a flexible collaboration portal for media and communications organizations that need to securely share documents, projects, and updates with clients or partners. With CEKonnect, companies can manage projects, schedule tasks, host discussions, and store files, ensuring all stakeholders are aligned, even when distributed globally.
This solution supports branded portals, customizable user roles, and secure file sharing, making it ideal for agencies, content studios, and telecom project teams. With all communications and files centralized, organizations improve transparency, reduce email clutter, and keep projects moving smoothly – a must-have in any Microsoft Dynamics 365 telecommunications and media solution stack.
Key Features:
- Secure, branded collaboration portals
- Document management with versioning
- Task assignment, discussions, and real-time updates
- User role management and access controls
- Automated notifications and audit trails

Pricing: Free.
Link: CEKonnect
5. SPIDER: School & Library Telecom Contracts Dashboard
SPIDER is purpose-built for organizations that manage complex telecom contracts, such as school districts, public libraries, and municipalities. This app centralizes all contract data, renewal schedules, service provider information, and compliance documentation into an intuitive dashboard.
Users can monitor contract lifecycles, receive automated alerts for renewals, and track budgets, all within Dynamics 365. SPIDER is especially valuable for public sector telecom teams needing a single source of truth for contract management and regulatory reporting, supporting the goals of MS Dynamics telecommunications and media tools.
Key Features:
- Centralized dashboard for all telecom contracts and providers
- Renewal tracking with automated reminders
- Budget and expenditure monitoring
- Compliance reporting tools
- Document management for contracts and amendments

Pricing: Starting at $10.00/user/month. Pricing depends on the number of contracts and customization needs. Contact Wellesley Cove Group for more information.
Link: SPIDER: School & Library Telecom Contracts Dashboard
6. Webex Contact Center CRM Connector for Microsoft Dynamics 365
Omnichannel contact centers rely on smooth integrations to deliver consistent customer experiences. The Webex Contact Center CRM Connector links Cisco Webex Contact Center directly to Dynamics 365, enabling agents to see caller details, tickets, and interaction history before answering a call.
This seamless connection supports real-time screen pops, automated call logging, and click-to-dial. With unified analytics, organizations can measure service KPIs and customer satisfaction, aligning with best practices in Dynamics 365 solutions for telecommunications and media.
Key Features:
- Instant CRM screen pops and customer data for incoming calls
- Automatic call logging and ticket creation
- Integration with call routing, IVR, and Cisco analytics
- Click-to-dial and outbound call management
- Unified reporting and dashboarding for managers

Pricing: Free.
Link: Webex Contact Center CRM Connector
7. MPZMail Email Marketing and Automation
For organizations managing large audiences, MPZMail Email Marketing and Automation makes campaign creation, distribution, and analytics easy inside Dynamics 365. The app supports newsletters, promotional emails, automated follow-ups, and event-triggered communications with powerful segmentation tools.
MPZMail provides robust tracking for opens, clicks, conversions, and opt-outs, helping marketing and communications teams optimize their strategies. The automation engine allows drip campaigns and A/B tests, ensuring messages reach the right people at the right time – a top need for those seeking advanced D365 telecommunications and media apps.
Key Features:
- Email campaign builder with templates
- Automated list sync and audience segmentation
- Advanced tracking and reporting on campaign performance
- Drip campaigns and workflow automation
- Compliance with global email standards

Pricing: Flexible plans based on contacts and email volume. Contact MPZMail for a demo and customized plan.
Link: MPZMail Email Marketing and Automation
8. AppXite Subscription Commerce and Billing
The rise of subscriptions in media and telecom calls for powerful commerce and billing platforms. AppXite Subscription Commerce and Billing brings robust order management, recurring billing, revenue recognition, and usage-based pricing to Dynamics 365.
Media and telecom firms can manage multi-tiered offerings, discounts, and add-ons with ease. The app supports global currencies, local tax rules, and automated invoicing. With real-time dashboards for churn, renewal, and revenue metrics, AppXite enables companies to maximize recurring revenue – a perfect example of a modern D365 solution for media.
Key Features:
- Subscription management for products and services
- Automated recurring billing and revenue recognition
- Global currency and tax support
- Real-time reporting on customer lifetime value and churn
- Integration with CRM, ERP, and payment gateways

Pricing: Free trial available. Custom pricing based on transaction volume and integration needs. Contact AppXite for details.
Link: AppXite Subscription Commerce and Billing
9. GoomTAX
Media companies operating internationally need to manage complex tax requirements. GoomTAX automates sales tax, VAT, and compliance management in Dynamics 365. The app calculates taxes in real-time for every transaction and generates country-specific compliance reports.
Users can configure tax rules for each region, manage tax-exempt clients, and automate filings. GoomTAX provides audit trails and integration with financial systems, ensuring peace of mind for finance and compliance teams working within the Dynamics 365 solutions for telecommunications and media framework.
Key Features:
- Automated tax calculation for global transactions
- Country- and state-specific compliance management
- Exemption certificate management
- Automated reporting and e-filing tools
- Integration with ERP and CRM modules

Pricing: Free.
Link: GoomTAX
10. ARBENTIA Media Production
Media production requires agile management of projects, budgets, and creative assets. ARBENTIA Media Production integrates project management, resource allocation, budget tracking, and asset management directly into Dynamics 365 Business Central.
Teams can plan shoots, manage contracts, allocate equipment, and track costs in real time. Advanced reporting provides visibility into utilization, profitability, and project timelines, helping studios, agencies, and broadcasters manage even the most complex productions. It’s a vital part of Microsoft Dynamics 365 for telecommunications and media environment.
Key Features:
- Integrated media project and budget management
- Resource scheduling and equipment allocation
- Asset management for files and rights
- Real-time dashboards and profitability analysis
- Customizable templates for different production workflows

Pricing: Pricing is based on users and production complexity. Contact ARBENTIA for a tailored quote.
Link: ARBENTIA Media Production
Conclusion: The Future Runs on D365 Solutions for Telecommunications and Media
As the media and communications industry continues to reinvent itself, agility, automation, and data-driven decisions are the new competitive advantages. The apps highlighted here represent the best of the Dynamics 365 solution for telecommunications and media ecosystem, giving every organization, from broadcasters to telecom carriers to digital agencies, a pathway to smarter operations and more engaging experiences.
By adopting D365 solutions for telecommunications and media, companies can unify teams, manage complex workflows, and turn audience data into actionable insights. Whether your focus is customer service, campaign automation, compliance, or creative production, there’s a specialized app to help you move faster and deliver more. Don’t overlook broader IT innovations either. For example, integrating your workflows with Microsoft modern desktop management supports secure, remote work for distributed media teams.
In a world of constant disruption and opportunity, investing in D365 telecommunications and media applications and the broader media solutions isn’t just about technology – it’s about building the foundation for growth, resilience, and creative leadership.

Oleksandr is a passionate technical professional with extensive expertise in Microsoft Dynamics 365 Customer Engagement (D365 CE) customization, Canvas App development, and Power Automate solutions. His skill set includes Azure Function and Azure Durable Function development, Logic Apps, and seamless integration of PCF components into Canvas Apps. With a deep understanding of Azure technologies and a strong background in developing tailored solutions for D365, Oleksandr brings a comprehensive and forward-thinking approach to enterprise application development. He enjoys exploring new Microsoft solutions and shares his insights with the readers.